Puerto Rico is an island east of the Dominican Republic, in the Caribbean. It is considered a U.S. territory.
In the U.S., territories are not equal to nor do they have the same privileges as U.S. states. Notably, they do not have anybody in Congress or the House of Representatives actually representing them.
Due to the electoral college, that also means Puerto Rico cannot contribute to the national U.S. elections in any significant way.
It’s more like “Slapping on the wrist isn’t helping.” The Alex Jones bankruptcy is the first time I’ve seen anyone fined significantly to the point of it mattering. Fines are meant to be significant enough that the company would do its best to avoid them. If the fine is palpable, then it’s just the cost of doing business.