

Political activism is half of their brand. Removing that makes it like every other ice cream, removing the only differentiator, making the brand worthless. There’s no shareholder value in a brand you killed " to protect value".
You just look even more idiotic than everyone outside the investment bubble already think you are.
Give it 6-12 months after they remove the leadership that cares. Gotta get rid of the people maintaining the quality so you can drop that as quickly as possible and maximize profits.