In the UK we at least still have most of the residual EU consumer protection law in place, so a lot of this kind of stuff that’s common in the US would be illegal here. That said, companies still manage to innovate new ways to screw the consumer all the time.
Ooh, I have a good one. While I was asleep my brain came up with “Late’n’Baked” which was some kind of instant foodstuff for stoners along the lines of Huel. This was apparently funny enough to wake me up.