At least two brands have said they will suspend advertising on X, the platform formerly known as Twitter, after their ads and those of other companies were run on an account promoting fascism. The issue came less than a week after X CEO Linda Yaccarino publicly affirmed the company’s commitment to brand safety for advertisers.
Association is unavoidable regardless of logic since it is an emotional response. Much like disliking a certain food you associate with a person that was mean to you. Marketing is a Social Science not a Technical one.
Or avoiding a certain food or drink after becoming violently ill after consuming it 😬
Or like when you eat too much chocolate cake.
I recommend reading “Thinking, Fast and Slow” by Daniel Kahneman, which also discusses this topic.